The issue: Technology is critical to effective B2B marketing, but it’s also a major pain point for practitioners in the field. Best bang for the buck: Many B2B marketers find that their tech stacks are unwieldy and don’t align with those of other teams, says principal B2B marketing analyst Kelsey Voss. Data is the foundational…
Category: News
Shein may open an online marketplace
The news: Fast-fashion retailer Shein is considering evolving into an online marketplace that would allow other merchants to sell on its platform, per The Wall Street Journal. The potential appeal of Shein’s platform: Other retailers could find Shein’s platform appealing given that it has a sizable customer base that is in the habit of regularly…