AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There’s every chance their buzz is a passing fad. What’s not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years. Here are seven ways you…
Category: Articles
Discounting may be key for retailers to capture holiday sales. Here are four steps to make sure you’re doing it right
We’re knee-deep into the holiday season, and it’s shaping up to be a busy one. The star so far: deals, deals, deals. It’s become clear that consumers are shopping, but only if the price is right. For example, during the Cyber Five, categories with the deepest discounts, like apparel and electronics, were also some of…
The streaming wars go global
For now, Netflix’s viewership is the only sub OTT audience we are able to estimate on a worldwide scale. However, we are slowly building out our projections for two of Netflix’s primary international rivals—Disney+ and Amazon Prime Video—and we can now make some useful comparisons across various markets. We believe Netflix remains the most watched…
The key to the battle between privacy and personalization? It’s in the hands of the shopper
As the data privacy landscape shifts, it’s become increasingly difficult for retailers to collect and manage customer data. Now, more than ever, retailers need to navigate the fine line between privacy and personalization. The solution lies with shoppers themselves. If retailers can convince consumers that sharing their data is worth it, it’s a win-win for…
Why aren’t marketers spending more on connected TV?
Nearly half (47%) of marketers worldwide would spend more on connected TV (CTV) advertising if they had access to higher-quality targeting data, according to Lotame. Meanwhile, 36% are looking for a more efficient buying or planning process. Beyond the chart: CTV is one of the fastest-growing US ad categories we forecast, but the majority of…
How Gen Z is changing social media—and why marketers should care
It’s been a tough year for social media. Meta is struggling after hemorrhaging money on its metaverse ambitions and as Instagram faces serious competition from TikTok. Meanwhile, TikTok recently reduced its global revenue goals for the year and could be facing some regulatory and legal hurdles ahead. And don’t even get us started on Twitter….
Amazon looks to Inspire shoppers to spend more
The news: Amazon is taking a cue from TikTok for its latest in-app shopping update: a customized, shoppable content feed, per The Wall Street Journal. The rationale: As sales growth slows from its pandemic heights, Amazon is betting that Inspire will encourage shoppers to spend more time (and money) on its channels, much as Douyin…